Vodafone Big Top 40 Unframed VR Studio
We needed a all-encompassing studio set for the UNFRAMED series. We wanted to shoot in all directions at once for a 360 video, and seam them together so the performers could have 'multiple performances' at the same time and be engaging no matter where the viewer looked. No dead spaces, there needed to be something interesting happening everywhere. The main media platform would be a mobile phone. The camera would be positioned in the middle of the room, so it was just starting from that exact view and designing outwards within a spherical point of perspective, remembering how small the format would end up. How far away we could put 'things' from the camera. We worked backwards filling a 7M square space and made a little model with lipsticks and iPhones, sitting cross-legged on the floor, seeing how we could create interesting neon shapes around the band in 360. We then mocked up a digital animatic and then tested it out!